Saturday, August 18, 2007

Follow the Money!

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The Federal Reserve Pyramid Scheme

Most people don't know the first damn thing about our "money." Neither did I until a few years ago.

For a great historical perspective on money, read The Creature from Jekyll Island, by G. Edward Griffin.

"The modern banking system manufactures money out of nothing. The process is perhaps the most astounding piece of sleight of hand that was ever invented. Banking was conceived in inequity and born in sin... Bankers own the earth. Take it away from them but leave them the power to create money, and, with a flick of a pen, they will create enough money to buy it back again... Take this great power away from them, or if you want to continue to be the slaves of bankers and pay the cost of your own slavery, then let bankers continue to create money and control credit." -- Sir Josiah Stamp, former president of the Bank of England

Using the phrase, "follow the money," I made some flowcharts that helped me understand where our "money" comes from -- how it is created from thin air, backed by nothing.

Follow these links below (in sequence) to get some idea of how the "Federal Reserve Bank" works. (Clue: It's not "Federal," there's nothing in "Reserve," and it's not a "Bank.")

1. Background Tips on Data vs. Process used in Mandrake Chart

2. Mandrake Chart (About the "Federal Reserve" - or - Follow the so-called "money")

3. Mandrake Chart (About the "Federal Reserve" - or - Follow the so-called "money") (PDF file. To download, right-click link & choose "Save Target As"

You can't borrow your way out of debt. Yet, there is no alternative given how our government sponsored Ponzi scheme money system works. The money system depends on an ever-growing number of borrowers who borrow to repay previous borrowing. As long as someone borrows, this monetary curse continues to enslave the citizens.

None of these lawless government activities would be needed – or possible – if government had not stripped the citizens of real money and forced the use of borrowed bank credit.

"Give me control of a nation’s money and I care not who makes the laws." -- Mayer Amschel Bauer


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Today we see various organizational trends trying to adapt to fast-changing markets. If you're involved in a fast-changing market your success probably depends on fast reaction to competition.

NOW! Today, you can download this F-R-E-E eBook entitled, Organize your Business for Success (Acrobat PDF download) before it’s too late.

Logo: Organize your Business for Success For a brief time, I am offering my "Organize your Business for Success" Booklet as a F-R-E-E GIFT for you and those in your mail list.

To download, go here and click the button. That's all there is to it!

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Exercise for the Serious Organization Builder.
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"Hi Mike ... thanks for your Business Builder outline ... good overview of what to plan for! I am about to launch my business ... and want to make it 'franchisable' ... a 'timely' download ... Thanks again, Ash"
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HELP Profitable Venture Tactics help your colleagues.
This Blog relies on subscriber's participation. So, it stands to reason, the more subscribers, the more participation. You can expand the circulation by telling your colleagues about Profitable Venture Tactics.

Your business and management colleagues will thank you for being so thoughtful.
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How will you apply what you have learned at work?
Please email your comments

Best Regards,

Mike Hayden
Slightly Famous Author of
The Ultimate Career Builder: Turning cold careers into hot opportunities.

PS. If you're not on our P V T Roster, click here PVT sign up (FREE)
PPS. Click here to sign up for the PVT Forum (FREE).
Copyright © 2007 Mike Hayden

Tuesday, August 07, 2007

Got a file naming system for your product pages?

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If you don't create a consistent SYSTEM for file naming, you'll be pulling your hair out!

That's right!

If you don't create a consistent system for file naming, you'll be pulling your hair out and screaming obscenities for every product, freebie, price change, etc., that you offer. (When I started adding product pages, I ad libbed filenames, which created a HUGE time-consuming can o' worms.)

For each product you offer, whether free or not, you will need up to four web pages, maybe more. If you have dozens or hundreds of web pages, you'll never remember those filenames the next time you want to make a change.

That's why you need a SYSTEM for naming your files for PayPal, 2CO, AWeber Opt-In, and others!

For example, assume you have one product with 2 payment methods, say, PayPal and 2CO. And let's say you're using a list management system with double opt-in feature like AWeber. You'll need at least the following:
1. Product Page: This is your sales page with links to each payment method (PayPal and 2CO). When the buyer clicks "Buy," send them to your "Thank you" page and AWeber will send them an email. (You earlier provided AWeber with the link to your Thank You page.)

2. 1st Thank You Page: This is your page that says in effect, "Thanks for your order, please check your email and verify your email address." You'll need one page for each payment option (PayPal and 2CO).

3. 2nd Thank You Page: This page tells your buyer that their email address is confirmed and provides links to any download items that your promised. You'll need one page for each payment option (PayPal and 2CO).

4. 3rd Thank You Page: This page is not required in some cases, but 2CO has an "order pending" (not approved yet) feature ... You must plan how you are going to handle this.
OK. What if you have 2 payment options PLUS 2 purchase options?

What??? You know, Plan A (regular) and Plan B (regular plus extra goodies for a few dollars more.) Uh oh, now you need more pages!

Soooo, with all these pages, you should have a consistent naming system for your files. Why? Because you will need to provide these filenames to PayPal, 2CO, AWeber, etc. (There's a whole communication sequence going on here that's invisible to the buyer, who simply clicks "Buy" and verifies his email address.)

Oh yes. . .

...If you're doing split testing, you'll need even MORE pages!

Now you know why you'd better have a SYSTEM for naming your files or you, like me, will be pulling your hair out!

By now, I hope I've inspired you to think about your file naming system! OK, in the following example:
[prodname] is the name (or abbreviation) of your product.

[paymethod] is the name (or abbreviation) of your payment method such as PayPal or 2CO.

abc is the sample product name.
I'm not telling you exactly how to name your files, my intent here is to give you the IDEA so you can create your own system.

Example file naming convention:

1. Product Page
[prodname].html
abc.html
2. Thanks Page - verify email based on payment options

Thanks Verify Email - Payment Option 1
[prodname]-aprv1-[paymethod].html
abc-aprv1-paypal.html
Thanks Verify Email - Payment Option 2
[prodname]-aprv2-[paymethod].html
abc-aprv2-2co.html
3. Thanks Page - payment approved & download page

Thanks Download Page - Payment Option 1
[prodname]-aprv1.html
abc-aprv1.html

Etc.
4. Thanks Page - payment pending

Payment Pending - Payment Option 1
[prodname]-pend1-[paymethod].html
abc-pend1-2co.html
Etc.

Also, you should document WHERE these file names are used for PayPal, 2CO, and AWeber. Recognize that your payment processors and other vendors and services are not mind readers. You must provide the necessary links and whatever to create a smooth interface for your buyer.

But wait, there's more!

There's more that will help you - and that is - you must diagram the whole transaction sequence in each case - because there are several players involved as you will discover if you haven't done this before. (Click this diagram to see enlarged details.)
Transaction Sequence
Click above diagram to see a larger version with explanations!

Get this FREE eBook to help YOU Organize Your Business & Get Rid of Confusion, Turmoil, and Discord!

Today we see various organizational trends trying to adapt to fast-changing markets. If you're involved in a fast-changing market your success probably depends on fast reaction to competition.

NOW! Today, you can download this F-R-E-E eBook entitled, Organize your Business for Success (Acrobat PDF download) before it's too late.

Logo: Organize your Business for Success For a brief time, I am offering my "Organize your Business for Success" Booklet as a F-R-E-E GIFT for you and those in your mail list.

To download, go here and click the button. That's all there is to it!

============================================================
FREE Book for the Serious Organization Builder.
Download an updated (FREE) version of the Business Builder Outline (PDF file).
"Hi Mike ... thanks for your Business Builder outline ... good overview of what to plan for! I am about to launch my business ... and want to make it 'franchisable' ... a 'timely' download ... Thanks again, Ash"
============================================================

HELP Profitable Venture Tactics help your colleagues.
This Blog relies on subscriber's participation. So, it stands to reason, the more subscribers, the more participation. You can expand the circulation by telling your colleagues about Profitable Venture Tactics.

Your business and management colleagues will thank you for being so thoughtful.
What did you learn today that you found most beneficial?
How will you apply what you have learned at work?
Please email your comments

Best Regards,

Mike Hayden
Slightly Famous Author of
The Ultimate Career Builder: Turning cold careers into hot opportunities.

PS. If you're not on our P V T Roster, click here PVT sign up (FREE)
PPS. Click here to sign up for the PVT Forum (FREE).
Copyright © 2007 Mike Hayden