Senior Management Services: Got a file naming system for your product pages?

If you don't create a consistent SYSTEM for file naming, you'll be pulling your hair out!

That's right!

If you don't create a consistent system for file naming, you'll be pulling your hair out and screaming obscenities for every product, freebie, price change, etc., that you offer. (When I started adding product pages, I ad libbed filenames, which created a HUGE time-consuming can o' worms.)

For each product you offer, whether free or not, you will need up to four web pages, maybe more. If you have dozens or hundreds of web pages, you'll never remember those filenames the next time you want to make a change.

That's why you need a SYSTEM for naming your files for PayPal, 2CO, AWeber Opt-In, and others!

For example, assume you have one product with 2 payment methods, say, PayPal and 2CO. And let's say you're using a list management system with double opt-in feature like AWeber. You'll need at least the following:

1. Product Page: This is your sales page with links to each payment method (PayPal and 2CO). When the buyer clicks "Buy," send them to your "Thank you" page and AWeber will send them an email. (You earlier provided AWeber with the link to your Thank You page.)

2. 1st Thank You Page: This is your page that says in effect, "Thanks for your order, please check your email and verify your email address." You'll need one page for each payment option (PayPal and 2CO).

3. 2nd Thank You Page: This page tells your buyer that their email address is confirmed and provides links to any download items that your promised. You'll need one page for each payment option (PayPal and 2CO).

4. 3rd Thank You Page: This page is not required in some cases, but 2CO has an "order pending" (not approved yet) feature ... You must plan how you are going to handle this.

OK. What if you have 2 payment options PLUS 2 purchase options?

What??? You know, Plan A (regular) and Plan B (regular plus extra goodies for a few dollars more.) Uh oh, now you need more pages!

Soooo, with all these pages, you should have a consistent naming system for your files. Why? Because you will need to provide these filenames to PayPal, 2CO, AWeber, etc. (There's a whole communication sequence going on here that's invisible to the buyer, who simply clicks "Buy" and verifies his email address.)

Oh yes. . .

...If you're doing split testing, you'll need even MORE pages!

Now you know why you'd better have a SYSTEM for naming your files or you, like me, will be pulling your hair out!

By now, I hope I've inspired you to think about your file naming system! OK, in the following example:

[prodname] is the name (or abbreviation) of your product.

[paymethod] is the name (or abbreviation) of your payment method such as PayPal or 2CO.

abc is the sample product name.

I'm not telling you exactly how to name your files, my intent here is to give you the IDEA so you can create your own system.

Example file naming convention:

1. Product Page

[prodname].html
abc.html

2. Thanks Page - verify email based on payment options

Thanks Verify Email - Payment Option 1

[prodname]-aprv1-[paymethod].html
abc-aprv1-paypal.html

Thanks Verify Email - Payment Option 2

[prodname]-aprv2-[paymethod].html
abc-aprv2-2co.html

3. Thanks Page - payment approved & download page

Thanks Download Page - Payment Option 1

[prodname]-aprv1.html
abc-aprv1.html

Etc.

4. Thanks Page - payment pending

Payment Pending - Payment Option 1

[prodname]-pend1-[paymethod].html
abc-pend1-2co.html

Etc.

Also, you should document WHERE these file names are used for PayPal, 2CO, and AWeber. Recognize that your payment processors and other vendors and services are not mind readers. You must provide the necessary links and whatever to create a smooth interface for your buyer.

But wait, there's more!

There's more that will help you - and that is - you must diagram the whole transaction sequence in each case - because there are several players involved as you will discover if you haven't done this before. (Click this diagram to see enlarged details.)

Click above diagram to see a larger version with explanations!

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