"Our marketing department's worst nightmare!"

Every year, I spend thousands $ on advanced training to better serve my clients. Last week's Website Strategy MasterClass provided a LIVE workshops that delivered:

Learning new things with specific applications (a lifelong process).
Introspection and self-discovery.
Interactive processes with participants.
Personal growth and development.
High energy and enthusiasm that left me energized instead of exhausted.

I think the MasterClass may have been misnamed. I would call it the MARKETING & BUSINESS Strategy MasterClass. Anyway... The MasterClass was limited to 32 qualifying CEOs from Australia, Britain, Canada, New Zealand, and United States.

One CEO who previously believed that marketing doesn't work said, "I have just become our marketing department's worst nightmare!"

BEFORE: "Uh oh... Is this Website Strategy MasterClass going to be worth the money?"

Photo By Wayne Wallace Photography http://www.waynewallace.com

Sean (kneeling center, blue shirt) and Renuka (center standing, red shirt). ready after scores of hours of preparing materials for the Website Strategy MasterClass.

Participants (PsychoTactics' 5000BC Cavers and Protégé Members) anxious to get started! Funny, where are the suits and ties? They don't look like CEOs and business bigshots!

The Core Secret - How do you make your website more than a "store?"

(Diagram) Everything begins with the core secret!

Some of the topics covered in Website Strategy MasterClass (some are so obvious that no one thinks about them and thus don't get them right):

1. The number one reason people go to the Internet, and how failure to address this can be fatal to website success.

2. The most important question that should be answered BEFORE designing each web page, and each element on that page.

3. The core concept that makes your website, and your whole business, more than just a "store," with examples of others who have successfully done this.

4. The "three prong" model to move your business from manual labor to high profit leverage.

5. The critical difference between "education" and "information," and why you need both.

6. The true function of bonuses.

7. Why it is imperative to have customers take off the shrink wrap and use the product.

8. The secret of the "infinite loop" lead generation system.