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DOCUMENTATION EXPRESS Division

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Essential Link Interim Summary

1. Marketing Development - Market Positioning / Analysis / Activities

Rank

Marketing Development Item

1

Define central model consumer

2

Develop Unique Selling Proposition

3

Improve "sales-ability" of marketing materials

4

Analyze competitive marketing materials

5

Develop system to test marketing materials

6

Develop telephone marketing system

7

Coordinate telephone marketing with mail / advertising campaign

8

Reduce costs of producing marketing materials

 

2. Marketing Development - Marketing Materials

Rank

Marketing Development Item

1

Salesletter

1

Brochure

2

Product Bulletin

3

Telephone Sales Script

4

Direct Mail Sales Literature

5

Proposal

6

Slide Presentation Script

7

Public Relations Material

8

Customer Application

9

Magazine Article

3.Operations Development (Systems Development)

Rank

Operations Development Item

Develop systems to:

1

Document systems and procedures

2

Develop documentation standards

2.5

Improve appearance of publications

3

Develop system to keep publications up-to-date with technical advances

4

Accelerate product development

4.5

Develop project forecasting and scheduling system

5

Integrate documentation with product development

6

Develop system for technical research and information gathering

7

Improve turnaround time on documentation

8

Streamline documentation process

9

Track time and money spent on documentation

10

Minimize inventories of printed information

 

4. Operations Development (Documentation Development)

Rank

Operations Development Item

1

"How-To" Instruction Manual

2

User Guide

3

Computer Software Documentation

4

Technical Manual

5

Engineering Documentation

6

Training Manual

7

Design Specification

 

5. HRD Development

Rank

HRD Development Item

1

Develop employees communication skills

2

Develop system to capture ideas and take/delegate action

3

Develop system for managing time, things, events, and people

4

Develop system to minimize schedules slipping

5

Train employees in time management system

 

6. Management Development

Rank

Management Development Item

1

Develop skills training program for employees

2

Develop Operations Manuals and job descriptions

3

Develop employee motivation program

4

Develop lesson plans for training program(s)

5

Eliminate bottleneck(s) in production

6

Develop a working Organization Chart

7

Define employee positions, levels, and functions

  

7. Customer Oriented Issues

Customer Oriented - Improve or Enhance

Rank

Customer Centered Service Analysis Improve or Enhance:

1

decision making capability

1

understanding of costs

1

service to particular groups or users

1

inherent advantages

1

cash flow

1

accounting procedures

2

internal operations

2

user orientation of software

3

profits

3

operating efficiency and productivity

3

information for decisions

3

user service needs

3

competitive capabilities

3

competitive edge

3

utilization of equipment and facilities

3

profitability

3

operations

3

revenues

3

internal control

3

internal reporting

 

8. Customer Oriented - Reduce, Relieve, or Eliminate

Rank

Reduce, Relieve, Or Eliminate:

1

deficits

1

organization conflicts

2

waste

2

material errors

3

costs

3

inefficiency

3

unnecessary costs

3

paperwork

 

9. Customer Oriented - Protect

Rank

Protect:

1

Assets

2

Profit

 

10. Customer Oriented - Restructure

Rank

Restructure:

2

internal operations

3

unprofitable operations

3

unnecessary reports

3

branch operations

 

11. Customer Oriented - Develop or Install

Rank

Develop or Install:

1

management information system

1

decision-making model

3

external reporting

3

cost systems

 

12. Customer Oriented - Restore, Resolve, or Restore

Rank

Restore, Resolve, or Revitalize:

2

markets, competitive edge, and profits

3

profitable operations

 

13. Customer Oriented - Improve or Enhance

Rank

Other - Improve or Enhance:

procurement efficiencies

strategic buying power

14. Customer Oriented - Reduce, Relieve, or Eliminate

Rank

Other - Reduce, Relieve, or Eliminate:

time spent buying supplies

expediting expenses

 

15. Customer Oriented - Protect

Rank

Other - Protect:

the purchase agent's time

relationship with strategic vendors

 

16. Customer Oriented - Restore, Resolve, or Revitalize

Rank

Other - Restore, Resolve, or Revitalize:

confidence and service levels of indirect supply chain

 


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