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Essential Link Interim
Summary
1. Marketing Development - Market Positioning /
Analysis / Activities
Rank
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Marketing Development Item
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1
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Define central model consumer
|
2
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Develop Unique Selling Proposition
|
3
|
Improve "sales-ability" of
marketing materials
|
4
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Analyze competitive marketing
materials
|
5
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Develop system to test marketing materials
|
6
|
Develop telephone marketing
system
|
7
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Coordinate telephone marketing with mail /
advertising campaign
|
8
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Reduce costs of producing marketing materials
|
2. Marketing Development - Marketing Materials
Rank
|
Marketing Development Item
|
1
|
Salesletter
|
1
|
Brochure
|
2
|
Product Bulletin
|
3
|
Telephone Sales Script
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4
|
Direct Mail Sales Literature
|
5
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Proposal
|
6
|
Slide Presentation Script
|
7
|
Public Relations Material
|
8
|
Customer Application
|
9
|
Magazine Article
|
3.Operations Development (Systems Development)
Rank
|
Operations Development Item
|
|
Develop systems to:
|
1
|
Document systems and procedures
|
2
|
Develop documentation standards
|
2.5
|
Improve appearance of publications
|
3
|
Develop system to keep publications
up-to-date with technical advances
|
4
|
Accelerate product development
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4.5
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Develop project forecasting and scheduling
system
|
5
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Integrate documentation with product development
|
6
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Develop system for technical research and information
gathering
|
7
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Improve turnaround time on documentation
|
8
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Streamline documentation process
|
9
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Track time and money spent on documentation
|
10
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Minimize inventories of printed information
|
4. Operations Development (Documentation Development)
Rank
|
Operations Development Item
|
1
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"How-To" Instruction Manual
|
2
|
User Guide
|
3
|
Computer Software Documentation
|
4
|
Technical Manual
|
5
|
Engineering Documentation
|
6
|
Training Manual
|
7
|
Design Specification
|
5. HRD Development
Rank
|
HRD Development Item
|
1
|
Develop employees communication
skills
|
2
|
Develop system to capture ideas
and take/delegate action
|
3
|
Develop system for managing
time, things, events, and people
|
4
|
Develop system to minimize schedules slipping
|
5
|
Train employees in time management system
|
6. Management Development
Rank
|
Management Development Item
|
1
|
Develop skills training program
for employees
|
2
|
Develop Operations Manuals
and job descriptions
|
3
|
Develop employee motivation
program
|
4
|
Develop lesson plans for training program(s)
|
5
|
Eliminate bottleneck(s) in production
|
6
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Develop a working Organization
Chart
|
7
|
Define employee positions,
levels, and functions
|
7. Customer Oriented Issues
Customer Oriented - Improve or Enhance
Rank
|
Customer Centered Service Analysis Improve
or Enhance:
|
1
|
decision making capability
|
1
|
understanding of costs
|
1
|
service to particular groups
or users
|
1
|
inherent advantages
|
1
|
cash flow
|
1
|
accounting procedures
|
2
|
internal operations
|
2
|
user orientation of software
|
3
|
profits
|
3
|
operating efficiency and productivity
|
3
|
information for decisions
|
3
|
user service needs
|
3
|
competitive capabilities
|
3
|
competitive edge
|
3
|
utilization of equipment and facilities
|
3
|
profitability
|
3
|
operations
|
3
|
revenues
|
3
|
internal control
|
3
|
internal reporting
|
8. Customer Oriented - Reduce, Relieve, or Eliminate
Rank
|
Reduce, Relieve, Or Eliminate:
|
1
|
deficits
|
1
|
organization conflicts
|
2
|
waste
|
2
|
material errors
|
3
|
costs
|
3
|
inefficiency
|
3
|
unnecessary costs
|
3
|
paperwork
|
9. Customer Oriented - Protect
Rank
|
Protect:
|
1
|
Assets
|
2
|
Profit
|
10. Customer Oriented - Restructure
Rank
|
Restructure:
|
2
|
internal operations
|
3
|
unprofitable operations
|
3
|
unnecessary reports
|
3
|
branch operations
|
11. Customer Oriented - Develop or Install
Rank
|
Develop or Install:
|
1
|
management information system
|
1
|
decision-making model
|
3
|
external reporting
|
3
|
cost systems
|
12. Customer Oriented - Restore, Resolve, or Restore
Rank
|
Restore, Resolve, or Revitalize:
|
2
|
markets, competitive edge,
and profits
|
3
|
profitable operations
|
13. Customer Oriented - Improve or Enhance
Rank
|
Other - Improve or Enhance:
|
|
procurement efficiencies
|
|
strategic buying power
|
14. Customer Oriented - Reduce, Relieve, or Eliminate
Rank
|
Other - Reduce, Relieve, or Eliminate:
|
|
time spent buying supplies
|
|
expediting expenses
|
15. Customer Oriented - Protect
Rank
|
Other - Protect:
|
|
the purchase agent's time
|
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relationship with strategic
vendors
|
16. Customer Oriented - Restore, Resolve, or Revitalize
Rank
|
Other - Restore, Resolve, or Revitalize:
|
|
confidence and service levels
of indirect supply chain
|
Senior Management
Services
(303) 585-1945
Email
© 2012 Mike Hayden All Rights Reserved Web Design
by Safari Studios
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